Jean-Daniel Lorieux Brings the Ocean to Madrid

Jean Daniel Lorieux en Djerba TЃnes 2014. И Axel RoumyJean-Daniel Lorieux has brought the sea to Madrid with a curation of his work, spanning over 20 years of his iconic career. The exhibition, which is being held at Gandia Blasco Group’s new flagship store on Calle de José Ortega y Gasset, showcases 20 photographs tied together through the theme of blue.

Aptly named Azul Azul, the exhibition is dedicated to the oceans, with 5% of the profits being donated to the outreach charity Kind Surf. The collection has been curated by Alberto Espinoa Grau, and includes photographs from campaigns with the likes of Dior and Celine, as well as editorials from Vogue Paris and Madame Figaro.

The collaboration between Gandia Blasco and Lorieux’s photography highlights the intimate connection between photography and design; Lorieux describes how ‘there’s a kind of fusion between these two areas, design and photography’. Setting the photos in a design showroom creates an atmosphere reminiscent of colorful pictures in homes, rather than the traditional milieu of a gallery.

Having worked as a war photographer in his twenties during the Algerian war, Lorieux’s aim for the show is for the photos to bring happiness and color to a ‘sometimes cruel world’.  ‘I would like people who enter this showroom to leave happy, with a desire to travel and discover the world and its beauty. I hope these images give them an escape to the sun and the sea, to the blues’

The exhibition, sponsored by Fearless magazine, will run until July 31st at Calle Ortega y Gasset, 28.