Halo Labels, Clothing that doesn’t Damage the Earth
When your creativity is not restricted by rules you can work much more freely
Ala launched Halo Labels in 2014 after her studies in media art in Berlin while creating costumes for her video projects and projection surfaces from different materials. She got closer to the textiles and their wide possibilities as an art medium
“I think Halo Labels wouldn’t exist if it hadn’t started out as an independent project unbound by an academic fashion construct. When your creativity is not restricted by rules you can work much more freely”
Nevertheless, her education in various forms of media art has helped her to better understand the textile as the medium form, multidisciplinary aspect of creating a fashion brand. Ala favorite aspect of running a fashion brand is that you can grow it by integrating many art forms into the project. Merging her knowledge of visual communication with her interest in fabrics, she found more theoretical connections while creating collections driven by textures, future-driven softness, and timeless connectivity.
Halo Labels presents seasonal ready-to-wear collections rooted in artistic and hand-crafted practice. In searching for comfort and uniqueness at the same time seeks to engage with a much broader and intimate view of clothing as a fundamental human experience and expression. Halo Labels treats textiles as a soft matter. The texture is the essence of the material, stimulating our eyes and touch, connecting sense with memory, and evoking sentiment.
Our clothes often refer to the forms of nature, through the shapes or the structure of the textile itself. Our everyday wardrobe is showcased in two seasonal collections complimented by the permanent clothing line: GAUZE SHIRTS, cut from layered, hand-dyed gauze that is meant to be breathable and soft.
Given global socio-economic and environmental issues, Halo Labels sees no other path than sustainable production, continuing its artistic practice and craftsmanship. Halo Labels, although a small fashion brand, is and will be rooted in art. Despite the growing interest in the clothing line, the most important things for them are creative freedom and the certainty that each of their products carries artisanal techniques as an element of inspiration for our recipients and observers. Taking into account Ala’s artistic education and long-term thinking, she would like Halo Labels to develop into a multi-disciplinary project that puts the same emphasis on quality and craftmanship and going beyond the framework of fashion by engaging in other art forms. Believing that creativity is directly linked to sustainability,
She would invest in ecological production methods, bio or recycled materials, and resourcing in local polish manufactures, engaging more in the declining several hundred years old textile industries in Lodz. Believing that the times of fast fashion production will eventually come to an end, giving the field for the new systems based on unlimited creative power and innovation.
GAUZE by Halo Labels is a continuous collection of tees and sweatshirts, made from several layers of 100% pure cotton gauze and sewn together to create an incredible softness and fluffiness. All layers of the shirt are dyed by hand with non-toxic dyes and creased to form a unique opalescent texture. Only around 0,2 liter of water is used for dyeing one T-shirt. The gauze has qualities similar to muslin: it ́s equally light-weight and sheer. Due to the artisanal techniques used for the production of this garment each piece is unique with slight variances. The process used to develop these pieces is a crucial point of the collection and creates the signature look.
Thinking about their ethic of fashion, Halo Labels supplies most of the deadstock materials from suppliers in Berlin and Poland. They dye GAUZE fabric by hand, paying special attention to the reuse of water, dyeing the fabric from light to darkest. They can dye several dozen meters of fabric in a few liters of water. The GAUZE scraps from the previous collections were recycled to create the details of the new items, and face masks which were attached to each order. The upcoming Fall Winter 2021 collection will be based on textiles sourced from broken umbrellas and deadstock faux leather accessories, thus being the most sustainable Halo Labels collection to date.
Halo Labels supplies most of the deadstock materials from suppliers in Berlin and Poland. They dye GAUZE fabric by hand, paying special attention to the reuse of water, dyeing the fabric from light to darkest. They can dye several dozen meters of fabric in a few liters of water. The GAUZE scraps from the previous collections were recycled to create the details of the new items, and face masks which were attached to each order.
The upcoming Fall Winter 2021 collection will be based on textiles sourced from the broken umbrellas and deadstock faux leather accessories, thus being the most sustainable Halo Labels collection to date.